Printing company Neoprint is one of major suppliers of self-adhesive labels on the Russian market. A self-adhesive label consists of three layers: surface layer (where information is printed), adhesive layer and backing layer (paper on which the label is positioned). Professional production of a label starts with the right fit and matching of these three layers.
Our company’s technical know-how allows us to produce labels with any label stock and any kind of glue, resistant to heat, water and ultraviolet radiation while remaining intact. At the same time, the label is easily removable, which is important if the package is intended to be used multiple times. The label’s glue base retains its properties under wide ranges of temperature.
A quality label is used for informational and marketing purposes because it can attract customers’ attention and often influences their choice of the product.
Printing technologies vary. Usually, preference is given to flexography, distinguishable by bright colours that are so necessary for printing recognizable labels. Offset technology is also used as it delivers photography-like print quality. Screen printing is another technique used for producing self-adhesive labels. Ink thickness is the greatest in this case and can be easily felt. Screen printing is mostly used in beauty and perfumery products labels and in other luxury products.
Post-print finishing of the labels can be done in various ways:
Relief stamping
Foil stamping
Die-cutting
Hot stamping
Application of variable information (personalization, numeration)
Application of scratch-off layer
Varnishing
